Email: kenswitzer@gmail.com
Phone: 646-752-1007
LinkedIn: linkedin.com/in/kennethjswitzer
SUMMARY
Senior content expert and multiplatform storyteller with over 20 years of experience growing readership and increasing audience engagement for award-winning media companies, creative professionals, technology and telemedicine startups, and a major art institution.
PUBLICATIONs & Companies
The Village Voice | New York magazine | Line 6 | School of Visual Arts | The Week | Bluestream Health | Missing Piece Group | Farm Sanctuary | TVS Next | CBT California & DBT California | Portland DBT Institute
EXPERIENCE
Senior Consultant, Creative Stratosphere Media
Brooklyn, NY
July 2017 – Present
· Develop digital content strategies for clients ranging from internationally known musicians to tech startups
· Conceptualize and guide social media campaigns to ensure that clients reach or exceed marketing goals
· Devise story angles and advise on media opportunities to gain wider coverage and generate publicity
· Plan and maintain cultural and editorial calendars to maximize promotional initiatives and exposure for clients
RECENT CLIENTS:
CBT California & DBT California
Los Angeles, CA
September 2022 – Present
• Conducting a complete SEO overhaul for both mental health practice’s websites
• Mentoring marketing team on social media strategy and best practices
• Advising on website redesign and development for the CBT California site
Portland DBT Institute
Portland, OR
March 2023 – November 2023
• Launched this leading mental health organization’s presence on social media
• Led weekly trainings for marketing team on social media development and strategy
• Created video clips and compelling posts for Instagram, Facebook, and Twitter
Farm Sanctuary
New York & California
May 2020 – July 2021
• Provided digital content direction for this renowned farm animal rescue, which is the largest in the U.S.
• Repackaged website and magazine content to improve SEO and increase audience engagement
• Advised on layout and design of sections of the organization’s new website to achieve maximum UX
• Conducted extensive quality assurance review and testing in preparation for website relaunch
Sebadoh
United States
February 2019 – June 2022
• Led social media strategy and execution for indie rock legends Sebadoh (Sub Pop, Dangerbird Records)
• Worked closely with record label on coordinating album and tour promotion and paid media campaigns
• Resurfaced rare concert footage, photos, and videos from the band’s vast archive, which resulted in several viral posts
• Launched the band’s presence on Instagram and grew audience to 10,000+ followers in eight months
Bluestream Health
New York, NY
November 2019 – March 2020
• Directed and managed the creation of a new website for this rapidly-growing telehealth startup
• Oversaw all content development, including case studies, blog posts, and marketing materials
• Launched and expanded Bluestream’s presence on Facebook, LinkedIn, and Twitter
• Increased traffic to Bluestreamhealth.com by more than 400% within one month of new site launch
Missing Piece Group
Newark, NJ
August – September 2019
·• Developed digital content strategy for this leading music marketing, management, and publicity agency
• Advised on social media campaign for the latest album by critically acclaimed hip-hop duo, Black Violin
• Created highly-shareable content and increased audience engagement on Black Violin’s social media channels
• Identified marketing opportunities and story ideas about the duo and pitched to major media outlets
TVS Next
India & United States
July 2018 – February 2019
• Advised on website redesign and relaunch for this leading software and technology services company
• Spearheaded and developed extensive multichannel digital content and social media strategies
• Coached marketing team in India on how to best market and brand TVS Next for American customers
Assistant Director, Digital Content & Social Media, School of Visual Arts (SVA)
New York, NY
June 2011 – October 2017
• Led content and marketing strategies for all of the college’s digital properties
• Curated website to achieve Admissions department goals and to maximize audience engagement
• Increased Facebook following by nearly 500% and Twitter following by more than 700%
• Launched presence on Instagram and Tumblr, and grew Tumblr to 225,000 followers
• Managed team of writers, photographers, and videographers to produce compelling, highly-shareable content
• Promoted partnerships with major art institutions and brands such as Ralph Lauren and Coca Cola
Copywriter and Editor, Line 6
Calabasas, CA
October 2009 – June 2011
• Wrote press releases, promotional materials, and blog posts for Line 6, a manufacturer of guitars and electronic equipment
• Assigned and edited online articles on topics related to digital equipment and recording techniques
• Rewrote all of the website’s archived copy using SEO best practices in preparation for the site’s redesign and relaunch
Online Editor, The Week
New York, NY
July 2007 – October 2009
• Devised and wrote multiple arts, entertainment, and culture articles every day under tight deadlines
• Assigned and edited columns by leading political pundits and news experts
• Substituted for the Executive Editor and the Managing Editor of TheWeek.com
• Provided editorial guidance for the social networking team and led viral content strategies
Senior Associate Editor, The Village Voice
New York, NY
October 1999 – April 2007
• Assigned and edited reviews for the Film section, working with over 20 staff and freelance writers
• Wrote feature articles on music, arts, entertainment, and pop culture
• Researched, selected, and wrote previews for arts, cultural, and political events
• Conceptualized themes, edited assignments, and wrote pieces for weekly Bars and Events columns
• Substituted for the Senior Film Editor of Village Voice Media, editing feature articles on film for all 17 of the company’s newspapers
SKILLS
Content management systems (CMS), search engine optimization (SEO) best practices, HTML, Google Analytics, Adobe Photoshop and InDesign, WordPress
PORTFOLIO & LINKEDIN
linkedin.com/in/kennethjswitzer
This site's content is always changing. If you're looking for something specific, drop me a line at kenswitzer@gmail.com. Chances are I've done it and can send you a sample.