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Email: kenswitzer@gmail.com

Cell: 646-752-1007

LinkedIn: linkedin.com/in/ken-switzer-2618b25

SUMMARY

Senior content expert and multi-platform storyteller with over 15 years of experience growing readership and increasing audience engagement for award-winning media companies and a major art institution.

PUBLICATIONs SNAPSHOT

The Village Voice | New York magazine | Line 6 | School of Visual Arts | The Week

EXPERIENCE

Founder and Principal, Creative Stratosphere Media
July 2017 – Present

· Develop digital content strategies for creative professionals, including internationally known artists and musicians

· Conceptualize and guide social media campaigns to ensure that clients reach marketing goals

· Devise story angles and advise on media opportunities to gain wider coverage and generate publicity

· Plan and maintain cultural and editorial calendars to maximize promotional initiatives and exposure for clients

Assistant Director, Digital Content & Social Media, School of Visual Arts (SVA)
June 2011 – October 2017

· Lead content and marketing strategies for all of the college’s digital properties

· Curated website to achieve Admissions department goals and to maximize audience engagement

· Increased Facebook following by nearly 500% and Twitter following by more than 700%

· Launched presence on Instagram and Tumblr, and grew Tumblr to 225,000 followers

· Managed team of writers, photographers, and videographers to produce compelling, highly shareable content

· Promoted partnerships with major art institutions and brands such as Ralph Lauren and Coca Cola

Freelance Copywriter and Editor, Line 6
October 2009 – June 2011

· Wrote press releases, promotional materials, and blog posts for Line 6, a manufacturer of guitars and electronic equipment

· Assigned and edited online articles on topics related to digital equipment and recording techniques

· Rewrote all of the website’s archived copy using SEO best practices in preparation for the site’s redesign and relaunch

Online Editor, The Week
July 2007 – October 2009

· Devised and wrote multiple arts, entertainment, and culture articles every day under tight deadlines

· Assigned and edited columns by leading political pundits and news experts

· Substituted for the Executive Editor and the Managing Editor of TheWeek.com

· Provided editorial guidance for the social networking team and led viral content strategies

Senior Associate Editor, The Village Voice
October 1999 – April 2007

· Assigned and edited reviews for the Film section, working with over 20 staff and freelance writers

· Wrote feature articles on music, arts, entertainment, and pop culture

· Researched, selected, and wrote previews for arts, cultural, and political events

· Conceptualized themes, edited assignments, and wrote pieces for weekly Bars and Events columns

· Substituted for the Senior Film Editor of Village Voice Media, editing feature articles on film for all 17 of the company’s newspapers

SKILLS

Content management systems (CMS), search engine optimization (SEO) best practices, HTML, Google Analytics, Adobe Photoshop and InDesign

PORTFOLIO & LINKEDIN

kennethswitzer.com

linkedin.com/in/ken-switzer-2618b25

This site's content is always changing. If you're looking for something specific, drop me a line at kenswitzer@gmail.com. Chances are I've done it and can send you a sample.